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Why Memphis?

A. Schwab's on Beale Street

Known as the "Birthplace of Rock 'n Roll," Memphis has always been a big city with a small town heart. It offers magnificent music (we're the home of Elvis, Stax, Justin Timberlake, and the Blues), fantastic food (we take our barbecue very, very seriously!), spectacular sports (Grizzlies, Redbirds, or Tigers anyone?), and colossal concerts (including Garth Brooks, Twenty One Pilots, and Bruno Mars and the Beale Street Music Festival) and all of this served with side of southern charm.

Learn what it's like to spend 36 hours in Memphis. It's where cool started.

Last Published: Sep 11, 2017